Breakthrough Coaching | Nutrition & Fitness Coach Website Design
Alysha is a nutrition and fitness coach dedicated to helping women ditch the BS and embrace a flexible, practical approach to wellness. But her old website didn’t fully capture the expertise, care, and empowerment she brings to her coaching. So, we gave it a complete overhaul—one that truly reflects her expertise in the health and fitness space.
✨Explore the new site
The Deliverables:
Squarespace Website Design
Creative Direction
Brand and Copy Refinement
User Experience (UX) Optimization
Objective:
Our goal was to create a site that felt girly yet professional—something that reflects her approachable personality and passion for helping women feel strong, confident, and yes, still enjoy that donut along the way ;) Through updated messaging, an elevated design, and a focus on the customer journey, we crafted a website that truly captures both her personality and expertise in the nutrition and fitness space.
BEFORE:
AFTER:
Our Solution: The New Website
Refined Website Structure: We reorganized the site based on Alysha’s customer journey, ensuring visitors can find what they need with ease and clarity.
Enhanced Design: We refined the colours, fonts, and spacing to create a clean, cohesive, and legible design that’s both professional and approachable.
Brand Cohesion: W created different variations of her logo so that she had her brand on her site and create cohesion across all of her touch points.
Updated Brand Messaging: We revamped the messaging to speak directly to Alysha's ideal clients and showcase the amazing work she’s doing in the nutrition and fitness space.
Added Key Content: Added in her process and FAQ’s so her potential clients know what to expect when working with her.
New Key Pages: We added an About page, and a Contact page, and combined her Coaching + Method pages into a single streamlined service page.
Improved Customer Journey: We added CTAs and ensured everything flows seamlessly so visitors can easily take action and connect with Alysha.
Headline Strategy: Updated heading structures to align with Google standards for better organic SEO.
Ease of Use: Added Instagram grid integration and embedded her “Apply Now” form to make it even easier for potential clients to engage.
Streamlined Footer: Connected her Instagram, and an overview of her business so that it’s on every page of her website, added key links.
Results Achieved
This transformation took her website from DIY to polished, professional, and client-focused—perfectly aligned with her business goals and personality!
