Lauren Crouse Real Estate | Rebrand & Squarespace Website Design
Lauren Crouse, a Cochrane-based real estate agent, came to Modern Form Creative ready to take her DIY brand and website to the next level. She wanted a more polished and cohesive presence that still felt warm, approachable, and true to who she is, while positioning her as a trusted local expert. Together with copywriter Anika Rose Writes, we created a refined brand identity and completely redesigned her website, then carried the new look across her marketing collateral to create a seamless presence at every touchpoint.
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The Deliverables:
Brand Identity Development
Brand Messaging & Positioning
Tagline Development
Brand Guidelines
Custom Squarespace Website Design
Collaborative Copy & SEO Implementation (copy by Anika Rose Writes)
Real Estate Sign Design
Business Card Design
YouTube Banner Design
MLS Banner Listing Design
Objective:
Create a warm, polished brand and website that felt distinctly Lauren while strengthening her position as a trusted Cochrane real estate expert. The goal was to bring more personality and intention to her existing presence, clearly communicate what sets her apart, and create a cohesive experience that would make potential clients feel like they had “found their person.”
Challenges:
Elevate Lauren’s existing DIY brand without losing the recognition she had already built
Retain blue as a connection to her original brand while creating a warmer, more approachable overall look
Balance professionalism and expertise with Lauren’s friendly, relatable personality
Clearly communicate what sets Lauren apart, from her hyper-local Cochrane knowledge to her home-building and relocation experience
Completely rethink the structure and design of her existing website to better showcase her expertise, services, and personality
Create a cohesive identity that could translate seamlessly across her website, signage, print materials, YouTube, and MLS marketing
“Tiffany and her team have been an absolute pleasure to work with. Our website, marketing and branding is 10/10 thanks to Modern Form Creative. Highly recommend them!”
-RANDI
Our Solution:
Brand Identity: Evolved Lauren’s existing DIY brand into a more refined and intentional identity that better reflects her calm, welcoming, and trustworthy approach. We softened the blue from her original brand and expanded the palette with warm neutrals, earthy tones, and deeper grounding colours, creating a look that feels polished and professional while still approachable and distinctly Lauren.
Logo & Brand Mark: Developed a refined custom wordmark that balances professionalism with approachability, with connected letterforms representing guidance and bringing the pieces together. The accompanying icon combines the “L” and “C” to form a subtle keyhole, symbolizing home, guidance, and Lauren’s thoughtful approach to helping clients find the right fit in Cochrane.
Key Messaging: Developed Lauren’s brand statement and tagline, Finding Home Beyond the Map, to capture her hyper-local approach to real estate. Her expertise goes beyond finding an address, helping clients understand the neighbourhoods, streets, lifestyle, and little details of Cochrane that you simply can't see on a map.
SEO + Website Copy: Partnered with Anika Rose Writes on strategic, SEO-focused website copy that brings Lauren’s expertise, personality, and client experience to the forefront.
Custom Squarespace Website Redesign: Completely redesigned Lauren’s existing website from the ground up, creating a warm, easy-to-navigate experience with clear messaging, intentional calls-to-action, and story-driven content. The new site gives Lauren space to showcase her expertise in buying, selling, relocations, new builds, and all things Cochrane.
Marketing Collateral: Carried the new identity across Lauren’s business card, For Sale sign, YouTube banner, and MLS banner, creating a consistent and recognizable brand experience across both digital and physical touchpoints.
Results Achieved
Lauren now has a cohesive, elevated brand that feels polished and professional while still capturing the warm, approachable personality her clients know her for. Her completely redesigned website gives her a stronger platform to share her expertise, tell her story, and establish herself as a go-to resource for Cochrane real estate.
With her identity now carried consistently across her website, business cards, signage, YouTube, and MLS marketing, every touchpoint feels connected and unmistakably Lauren, giving her a strong, cohesive presence both online and offline.
